At BDA, we have a powerful story to tell – a story of great achievements, great talent, an d incredible breakthroughs, but most importantly, a story of positive customer experiences that increase the affinity people have with the brands we serve.
We take the world’s biggest brands into stadiums, family rooms, doctors’ offices, an d centers of commerce. Via the medium of merchandise, we let consumers see, touch, feel, an d own our clients brands in a way no other marketing permits. We stimulate an emotional an d engaging exchange between people an d a compelling real-world experience.
With more than 500 employees an d 27 locations worldwide, BDA is a full-service resource for branded merchandise.
It s what BDA is all about.
In 1984, best friends Eric Bensussen an d Jay Deutsch transformed a shared passion for sports into a thriving business that has redefined an industry. Originally founded as Sports Marketing Inc., the company was dedicated to connecting fans to the teams they loved through merchandise. As the company grew, broadened its focus into corporate America an d began hiring associates, Jay an d Eric renamed the agency Bensussen Deutsch & Associates, Inc. （BDA）. Since this time, BDA has earned a reputation for helping companies extend their brands through the power of merchandise. By taking a full-service approach to creating merchandise that fully integrates into a client’s brand framework an d business objectives, BDA has succeeded in transforming the three-dimensional advertising category an d a new concept was born: the Merchandise AgencySM.
Today, BDA is more than 500 associates strong an d operates in offices across the globe to bring their clients’ brands to life through merchandise that interacts, involves an d inspires. In addition to working with hundreds of the Fortune 1000’s most admired brands, BDA also manages merchandise promotions in conjunction with leading Hollywood studios, all the major sports leagues （MLB, NBA, NFL, an d the NHL）, an d many of the top gaming companies. Unlike other companies that have grown via mergers an d acquisitions, BDA’s growth has been organic, enabling the company to maintain its distinct spirit of originality an d inventiveness.
Through the creative power of its associates an d a unifying vision that merchandise can connect an d engage consumers with the brands they love, BDA continues to open new doors an d blaze new trails.
